EasyStreet Tech and Leads Program Overview

AI Built Into Our CRM

New Lead added to platform - Start social media remarketing - Start property alert campaign

Agent spoke to lead - Pause follow-up plan - Update lead status - Start property drips

Agent got busy and lead needs attention - Add to ISA reviewable list - Notify agent

AI

Lead started showing interest in condos in Fishers - Adjust property alert campaigns - Adjust remarketing campaigns

Lead viewed same property 4X’s - Add lead to HOT list - Notify agent - Adjust property alert campaigns - Adjust remarketing campaigns